使收入引擎保持增长和成功收入目标设置要求协作和consensus between finance and sales organizations. Strategic targets must drive the revenue plan and P&L forecast. The revenue forecast connects to the sales planning process owned by sales leadership. These processes are deeply intertwined. Align these processes across finance and sales to ensure that territory and quota forecasts support desired behavior and outcomes. Create multiple scalable forecasts critical for evaluating possibilities and potential results. Allow for adjustments based on market dynamics, competitive actions, geopolitical climate, and other forces. Convert constant change to your advantage.